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BECOME
#FOREVER ATHLETIC

What #ForeverAthletic Looks Like...

Remember it's not just about the physical changes. These results are a product of focussing on the process, and an athletic lifestyle that lasts.

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1-1 Online Coaching
  • 16 week personalised strength training programme

  • 16 week Forever Athletic Nutrition Coaching System

  • 600+ calorie and macro counted recipes

  • 50 high street restaurant Nutrition Survival Guides

  • Weekly check-ins

  • Dedicated 1:1 support for training and nutrition

STRONG IN 60

Take your first steps to reaching your everyday athlete potential with:

  • Group based strength and nutrition coaching

  • Personal nutrition and lifestyle targets

  • Highly efficient and effective strength training workouts

  • Bi-weekly 1-1 check-ins with your coach

  • Daily group accountability system

  • Private clients only community

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James Moore

Ian is THE best coach I have ever worked with. His dedication to his clients is unmatched. He always puts together fantastic programmes that are always personalised for my needs. His knowledge on strength, nutrition and all things health and fitness is really top quality. Couldn't recommend him enough.

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Becca Gourley

I’ve trained with Ian in both 1 to 1 and a group setting and I would 100% recommend him. He’s extremely knowledgable, very patient and makes training fun and effective without any faff! As a PT myself, I wanted someone who really knows their stuff so I could learn the basics of Olympic lifting, Ian is really patient with me and has helped build my confidence in the different movements and I’d highly recommend him to anyone.

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Daryl Wood

I have been coached by Ian for around 6 months now and cannot recommend him enough. He really takes time to understand what you want to work towards and does all he can to get you there, making you accountable along the way which is exactly how it should be. He is also very conscious of the experience of who he is coaching and can tell he is continually tweaking how he operates to give the most to his clients Thank you Ian!!

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Lian Cannings

Ian was my first coach after my L4&5 disk injury. He not only helped build my strength back out and attack some imbalances I was carrying he also built up my confidence with lifting heavy again. Ian has a wealth of knowledge and always listened to any feedback I had and was happy to adjust plans if I had a flare up. He's a very versatile coach! Also good for some banter. :)

Client Testimonials

Hi, I'm Coach Ian Wood

I help busy 30-40 year old "Everyday Athletes" find fitness that fits within their busy and fulfilling lives.

That could mean getting strong and building muscle on a tight time budget, training for a specific sport or event alongside a demanding home and work life, or getting leaner by regaining control of your nutrition.

If you've struggled with finding the balance between the "Everyday" and "Athlete" sides of your life, you've struggled to see results even when training hard and often, or you feel like you have to be "all or nothing" to make the progress that's eluded you so far, I can help.

I've been a strength and nutrition coach for 15 years, working with thousands of people just like you, helping them find their fitness that fits, and the last "diet" they'll ever need.

I know how to get results in a time and energy efficient way. I know how to overcome the barriers you face when balancing your fitness, family and career.

If you're ready to become #ForeverAthletic... you've found the right place.

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Listen to the #ForeverAthletic Podcast

The go-to podcast for over 30's looking to become Forever Athletic through time efficient and evidence based training and nutrition advice.

Explore everything that matters to the athletically minded everyday athlete, in the short and concise Forever Athletic Pod episodes.

From The Blog

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